| To blog or not to blog? That is the question. Lately, | | | | as an expert in your field. A sporting goods store |
| blogs (short for Web logs, a type of Web journal) | | | | could blog about great hikes, local camp sites and |
| are the big buzz among marketing pros. While top | | | | rock climbing classes. An ad agency could discuss the |
| bloggers can make big-time money from ad | | | | latest developments in their local ad climate and the |
| revenues, the odds of striking it rich by creating an | | | | newest advertising strategies. |
| ultra-popular blog are probably on par with winning | | | | If you don't have the time or skill set to write a blog |
| the lottery. But, don't rule out creating a blog for | | | | -- don't worry. Freelance writers can easily be |
| your business just yet. | | | | brought in to write a blog entry on a weekly, or |
| Blogs can be a great way to build brand loyalty and | | | | even daily, basis. You could even hire several |
| gain new customers. Even if you never make a cent | | | | different writers to blog about a different subject |
| from blog ad revenues -- and you probably won't -- | | | | each week. Or, have your writer ghostwrite a |
| gaining even one new client would likely pay for the | | | | weekly column for your company CEO or president. |
| small investment you make in this low-cost marketing | | | | With just a little time and effort each week, a blog |
| technology. | | | | can be a great way to build and nurture your |
| What should your blog be about? Ideally, something | | | | customer base and grow your business. |
| strongly relating to your business -- this positions you | | | | |