The New Music Marketing Model for 21st Century

A year ago, I wrote a passionate article on thewe make a solid $20 a day from our site.Now with
merits of charging $15 when you sell your CDs. Someeach listen, the songs are tracked on on their music
of my reasonings included: It's tough for indiecharts. You sell a CD, the songs on that CD will
musicians and you have a good music, so don'trocket up the charts. So you want the CDs to sell,
short-change yourself; you can always discount thebecause higher charting equals higher payback. Thus,
CD for special reasons (2-for-1 special); and, theour low price on Now think for a second. If you have
"high" sales prices also includes your various expenses.40 songs on your site like the Hillbilly Hellcats, you're
I made a few addendums, but that's the gist of it.Butmost likely going to make your 15 unique listens
now, if you head over to and check out thebecause your songs are located all over the charts.
Brobdingnagian Bards page at MP3.com, you'll noticeThere are plenty of songs to choose from. Thus the
something kinda hypocritical...none of our CDs arenew marketing model no longer relies on CD sales of
priced at $15! What gives??Well first let me say, yes,$15.00, but listens. When you realize that you open
I do still believe in a $15.00 sales price for manyyourself up to a whole slew of, in my opinion, simple
artists. Certainly, it works best for folk artists, andmarketing tactics that will make you more money
singer/songwriter types. But my reason is notfrom listens than selling CDs from your website.I
hypocrisy it is a dramatic change in our marketingknow this all seems simplistic, but the vast reality is
plan.You see, when we started out, I knew that themost artists on are still running their band with an
only "real" income available to indie musicians comesolder marketing model that does not yield the highest
from CD sales and merchandising since royalties frompayback. So think about that for a bit, and next
ASCAP and BMI are a joke. So our plan was toweek, I have a guest writer who will give you an
record every 6 months or less and put out newexciting promotional idea that could send your listens
material. By then end of last summer the indieover the top. Then the week following that, I'm
process was leaving us drained, and we were thinkinggoing to betray my secret that has my song
we overextended. Then along comes One of the"Tolkien" at #35 on all ..Stay tuned. Same bard time.
things I've been raving about for the past fewSame bard channel!Bard Marc Gunn of the
months is that offers a new marketing model byBrobdingnagian Bards has helped 1000's of musicians
offering "royalties" for listens to your music. And ifmake money with their musical groups through the
you're getting paid from people listening to yourBards Crier Music Marketing and Promotion Ezine and
music. Then it needs to be readily available right?Well,the Texas Musicians' Texas Music Biz Tips. Now you
we've followed the footsteps of many of the topcan get personal advice by visiting for FREE "how-to"
artists and have about 40-50 tracks available on ourmusic marketing assistance.No time to visit the site?
site and more are coming every week. In doing so,Subscribe to the distributed weekly for Free.