| Business coaching revolves around helping clients to | | | | profitability. They are the professionals who provide |
| improve their performance and achieve specific | | | | advice in specific areas of expertise like IT, |
| objectives. It aims at encouraging people to establish | | | | management, marketing or finance. They help the |
| and maintain their business on their own, with full | | | | client to identify the most effective marketing and |
| confidence. They are empowered to offer advice | | | | business solutions and to execute solutions in the |
| and suggestions. It has evolved within a unique | | | | best possible manner. More often than not, these |
| framework of providing business related instructions | | | | consultants use formal methods to assess problems |
| and direction through encouragement and advice. | | | | and suggest solutions. A business consultant enables |
| Need of business coaching: | | | | the client to concentrate on significant business issues |
| Business coaching is preferred for two basic reasons, | | | | and meetings.b) E-business consultant: An e-business |
| inspiration and desperation. Inspired people need a | | | | consultant can help an entrepreneur in setting up an |
| coach to help them improve whereas desperate | | | | attractive website for the business, explain the |
| people seek it in order to come out of a crisis. | | | | prevalent market condition as well as the type of |
| Generally, clients opt for business coaching to | | | | competition that the e- business would face in future. |
| increase sales, enhance teamwork, increase | | | | There are many pitfalls in starting an e-business but a |
| productivity and improve quality. But, during a crisis | | | | consultant helps to solve those problems. Generally, |
| the sole aim of seeking professional advice is to get | | | | they cater to the marketing and publicity needs of |
| over with the problem as soon as possible. For | | | | the e-business entrepreneur. They are trained graphic |
| instance, a client struggling with bankruptcy might | | | | designers and have experience in the field of |
| seek help in order to understand the cause, effects | | | | e-technology and advertising.c) Business coach: |
| and ways to overcome the problem faced by them. | | | | Business coaches have evolved as efficient problem |
| Opportunities in business coaching: | | | | solvers. They work towards maximizing potential and |
| Business coaching offers the advantage to operate in | | | | help the clients succeed in achieving business goals, in |
| almost all the probable segments of commerce, | | | | a convenient manner. They do not impose their |
| ranging from traditional businesses and entrepreneurial | | | | views on the clients. A business coach offers the |
| startups to e-business. It could be conducted by any | | | | opportunity to learn while solving problems and |
| established business to achieve a better level of | | | | understand business related complexities along with |
| learning, performance and consequent satisfaction. | | | | the probable solutions.d) Business mentor: A business |
| Business coaching focuses at harnessing creative | | | | mentor works towards the development of a |
| thinking and goal- oriented actions. Some of the | | | | relationship between an experienced mentor and a |
| opportunities in business coaching are as follows:a) | | | | less experienced partner. It basically focuses on the |
| Business Consultant: Business consultants have been | | | | progress, involving business consulting which is |
| around for quite a long time. They are basically the | | | | applicable to the specific area of expertise. |
| problem solvers and focus on maximizing business | | | | |